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Econometric sales modelling to determine media ROI

The author will talk about how they calculate ROI using econometric modeling and especially how to make the insights from ROI calculations actionable in planning and strategy. Most of the time econometric modeling is slow and retrospective. So the...

Catalogue: Seminar 2016: Media Return on Investment
Author: Menno van der Steen
June 15, 2016
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Citation

van der Steen, M. (2016a, June 15). Econometric sales modelling to determine media ROI. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/econometric-sales-modelling-to-determine-media-roi